SEO Agency Barcelona
Boyd Digital is an English-speaking SEO agency for Barcelona and Spain — helping local, international and ecommerce businesses grow through technical SEO, content and search strategy.
Selected Boyd Digital group clients. Client names shown with permission; engagements vary by brand.
Why Barcelona SEO needs local and international thinking
Barcelona is two search markets at once. Locally, you compete for the map pack and “near me” intent in Spanish and Catalan. At the same time, the city is full of SaaS, ecommerce and hospitality brands selling far beyond Catalonia — which means English and multi-market search matter too.
Most local agencies do one or the other. Boyd Digital does both: native Spanish and Catalan content for the local market, plus the international and English-language reach we built over years in the UK working with brands like Groupon and Michelin.
- Native Spanish & Catalan — Pages written for how people actually search here, not translated English.
- International from day one — Hreflang and multi-market strategy so you can sell across the EU and UK.
- Honest reporting — Tied to leads and revenue — we tell you what is and isn't working.
SEO built for the Spanish market — explained in plain English
Technical SEO
Crawlability, site speed and Core Web Vitals, indexation, structured data and clean architecture so Google can read and trust your site.
Local SEO
Google Business Profile, local citations and Barcelona-focused pages to win the map pack and “near me” searches.
Content strategy
Keyword-mapped pages and articles in Spanish, Catalan and English that match real search intent — not thin filler.
Ecommerce SEO
Category and product optimisation for Shopify, WooCommerce and custom stores selling across Spain and beyond.
International SEO
Hreflang, multi-market targeting and English-Spanish reach for brands that sell beyond one country.
Analytics & reporting
GA4, Search Console and clear monthly reporting tied to leads and revenue, not vanity metrics.
A clear process — no black boxes
Audit
A full technical, content and competitor audit of your site and the Barcelona SERPs.
Keyword map
We map Spanish, Catalan and English keywords to the right pages by intent.
Technical fixes
Speed, indexation, hreflang and structured data — the foundations Google rewards.
Content plan
Priority landing pages and supporting articles, written by native speakers.
Authority
Digital PR, local citations and links — including from boyddigital.co.uk.
Reporting
Monthly reporting on rankings, traffic and, above all, qualified leads.
Built for ambitious businesses in and around Barcelona
Frequently asked questions
It depends on scope and how competitive your terms are. Most ongoing SEO programmes sit in the low-to-mid four figures per month; smaller local projects can be less. We'll give you a clear scope and price after a free audit — no long lock-ins.
Yes — and Catalan. You can deal with us entirely in English while we produce native Spanish and Catalan content for your customers. That's the whole point of Boyd Digital Barcelona.
Lower-competition and long-tail terms can move within 1–3 months. Competitive head terms like “agencia SEO Barcelona” realistically take 6–12 months of consistent content and links. We set honest expectations up front.
Yes. We set up and optimise your Google Business Profile, fix NAP consistency, build local citations and create Barcelona-focused landing pages to win the local map pack.
We're part of Boyd Digital, a Glasgow agency with a Barcelona office and years of experience with brands like Groupon, Michelin and AQA. You get local presence plus international firepower.
Ready to be found in Barcelona?
Book a free SEO audit and get a clear, prioritised plan for your site — in English or Spanish, no obligation.